55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

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In a remote corner the day comes when López must settle debts with a relentless debt collector. After several failed attempts to comply and when all hope seems lost, an unexpected and tempting proposal arises...

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A strange signal appears to tell the US military to fire Nuclear weapons on themselves following an extinction level event message with origins from outside our world.

In July 2010, Laurent Fignon, the great cycling legend, commented on the Tour de France. Although the two-time tour winner of the 80s has incurable cancer, he follows as a reporter day by day the entire race. His doctor should treat him medically during the tour. After facing each other in disgust, the two men develop more understanding for each other from stage to stage. For Laurent, ending this tour means upholding life, even though broadcasting efforts are reducing the chances of a successful life-prolonging therapy.

平凡的清道夫大象看到一輛超夢幻的腳踏車，但沒想到擁有那台腳踏車後，卻和牠想像的幸福不一樣。質樸造型的剪紙動畫，加以強調筆觸感的水彩色澤，呈現出充滿童趣的手作風。

平凡的清道夫大象看到一輛超夢幻的腳踏車，但沒想到擁有那台腳踏車後，卻和牠想像的幸福不一樣。質樸造型的剪紙動畫，加以強調筆觸感的水彩色澤，呈現出充滿童趣的手作風。

Miss Jacobonot, a schoolteacher, has a crush on Jimmy, a student in her class. Jimmy loves to tell stories. But his teachers kick him out of school and sent him to an institute for unsuitable children.